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Almost three quarters (73%) of shoppers are less likely to buy from brands with inconsistent messaging across their digital channels, says new research from CMS platform, Storyblok. Consistency is key The research of UK shoppers found that 87% want consistent experiences wherever they encounter brands online, whether that’s on a website, social platforms, marketplaces or…
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Asda and coffee pod recycling service, Podback, have celebrated a major sustainability milestone, recycling over 20million coffee pods through Asda stores in the first year of their nationwide partnership. Asda said more than 250,000 Podback bags had been returned to its stores since January 2025, helping make it easier for customers to integrate recycling into…
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As football fans await this summer’s World Cup, 69% of UK shoppers are already planning purchases to improve their viewing experiences, from new TVs to outdoor equipment, according to new research from Epsilon. This year’s FIFA World Cup is set to be one of the largest with an extra 16 teams competing in a record…
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